The global data and technology company Experian is entering a new partnership with Uniify. The ambition is to simplify B2B onboarding across industries with real-time data, fewer manual steps and full traceability.
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Since January 1, 2025, Danish banks have been subject to new legislation
The legislative change requires banks to make a decision on applications for a business account within 10 working days – something that today can take several months and which, in particular for start-ups, may act as a barrier to growth for newly established businesses. In addition, there are stricter requirements for KYB, KYC, and credit management, which not only place higher demands on banks and fintechs but on all companies that onboard other companies as customers, suppliers, or partners.
The common denominator across industries will be reconciling these conflicting priorities. How do you shorten the path from application to decision – without compromising on the quality of risk assessment and compliance with legislation?
Experian and Uniify have an answer to that. The data and analytics company and the onboarding fintech have joined forces and created a solution that supports the entire B2B ecosystem by integrating data with digital flows.
- The legislative change is a clear invitation to rethink B2B onboarding, which has historically been characterised by complexity and inefficiency. Together with Uniify, we are exploring how we can combine Experian’s many years of data and analytics expertise with intuitive digital flows to simplify complex onboarding processes, so banks, fintechs, and other businesses can make quick decisions – with confidence that they remain compliant, says Bo Rasmussen, Director at Experian Denmark, and continues:
- Our ambition is to give both businesses and their customers a faster, more thorough, and more transparent onboarding process.
Data-driven decisions and fewer manual steps
With the new partnership, Experian and Uniify aim to set new standards within B2B onboarding. Across banks, fintechs, leasing companies, the construction industry, and hardware suppliers, the need is the same: fast, well-informed decisions – with proper documentation.
- For a long time, we have experienced increasing demand from customers who want a solution that meets the growing requirements from authorities while not compromising on speed and quality in the onboarding processes. These are normally two opposing factors that have not been possible to reconcile, but with this partnership, we can now deliver a solution that has not been seen before!” — Martin Sandø Jensen, CCO & Co-founder of Uniify
By combining Experian’s data power with Uniify’s intuitive digital flows, the ambition is to shorten onboarding times, cut down significantly on manual steps, improve decision quality, and ensure full traceability. The new digital platform makes it possible to make data-driven decisions in real time while reducing fraud and credit loss risks across the value chain.
- It’s not just about moving faster from application to decision. It’s about making each step simpler and faster, making it easier to comply with legislation, and ensuring companies experience fewer errors and greater trust across the entire value chain, concludes Bo Rasmussen.
“Innovation is at the core of the collaboration, which means that the solution is continuously evaluated against the needs of the market. Before long, it will also include even more data points, advanced risk signals, and intelligent decision support.”
About Experian
Experian is a global data and technology company that creates opportunities for people and businesses around the world. They help redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market - all through their unique combination of data, analytics and software.
They also help millions of people achieve their financial goals and save time and money.
They operate across a range of markets, from financial services to healthcare, automotive, agricultural finance, insurance and many other industries. They invest in talented people and new advanced technologies to harness the power of data.
As an FTSE 100 company listed on the London Stock Exchange (EXPN), they have a team of 22,500 colleagues across 32 countries. Their headquarter are in Dublin, Ireland.
